Loob Holding founder and CEO Bryan Loo said the chosen Cambodian partner was a good fit for the Tealive brand as it has been the custodian of various international brands in the food and beverage (F&B) industry.

Tealive plans to bring the latest Tealive 3.0 format that meets new normal requirements such as contactless ordering and payment, drive-thru and drive-in models, coupled up with the full range of Tealive Eats snacks.

HSC is owned by Oknha Sok Hong, the son of well-known Cambodian tycoon Oknha Sok Kong whose Sokimex conglomerate is involved in diverse businesses including Cambodia’s largest petrol station network.

Oknha stated that the timing was ideal as Cambodians were now ready to accept modern tea culture from various international brands that have entered the market over the years and there’s much room to grow.

HSC currently manages international F&B brands like Paris Baguette, Crystal Jade Restaurant, Burger King, 100 Plus and others in Cambodia, besides retail brands and cosmetics.

Cambodia will be the eighth market for the Tealive franchise after Malaysia, Vietnam, Myanmar, Brunei, the Philippines, Australia and the UK.

According to themalaysianreserve.com