Considered as one of the biggest telco companies in Cambodia, Cellcard services over four million customers with nationwide coverage and an expansive dealer and distribution network.
In 2020, Cellcard became the first business in Indochina offer its customers to convert digital currency into mobile phone top-ups.
The move comes after partnering up with Electroneum, a firm based in UK that offers a digital payment ecosystem through its smartphone application.
Users who stay active on the Electroneum app could generate Electroneum Rewards (ETN Rewards) valued at about $3 per month and these can be converted into phone top-ups with Cellcard.
Cellcard Chief Executive Officer Ian Watson said the initiative was aimed at providing customers extra value in their everyday lives, another way for the telecom operator to give back to the community and provide customers more value and more benefit from being on the Cellcard network, as well as increasing digital literacy.
Electroneum has previously successfully launches of the Electroneum App in Brazil, Turkey and four African countries.
According to cellcard.com.kh, khmertimeskh.com