Like live theater and paper books, printed pictures provide a sense of presence that movies, e-books, and digital images lack. Now, the company is launching a portable printer that turns smartphone snaps into instant photos.
“Unlimited cloud storage can actually be your memories’ worst enemy, causing your digital photos to skyrocket in numbers and end up falling into a void of oblivion,” Polaroid CEO Oskar Smolokowski said in a statement. With a camera in every pocket, people are taking more pictures than ever. But it’s easy to lose track of special moments among a sea of online pixels.
The idea, according to Smolokowski, is to turn precious pictures into tangible photographs, “bringing them into the world as something you can hold in your hand and store on the fridge door rather than in the cloud.”
Simply select an image from the Polaroid Originals app, place your handset on top of the machine, press a button, and voila! An instant photo (that you don’t need to shake).
The appliance uses a combination of mirrors, light, and “the unique Polaroid chemistry” to recast snapshots as a leave-to-develop, white-rimmed keepsake.
Starting in October, you can make pictures instead of just taking them with the $130 Polaroid Lab, compatible with iPhone 6S/iOS 11 and above, Android 7 or higher, and current Samsung, Huawei, Google Pixel, and One Plus models.
According to Polaroid, its new device is “not a printer, not a scanner, just an instant formula for timeless images.
According to geek