Each bed was made of recycled cardboard. Passengers could pop it open in a quiet corner of the airport and have a snooze before their journey.
Each bed looked like suitcase with easy to follow instructions and simple yet well thought-out features like carry handles, a luggage compartment and a pull-out light screen. To top it off, a bed came with a QR voucher for 20% off the next stay at Evolution.
The original and eye-catching concept was the perfect match for Evolution Hotel’s modern and sustainable brand image, earning it a consideration at Cannes Lions.
The campaign grabbed attention and created a positive brand association at the last moment of influence at the airport – just before passengers boarded their plane. To further encourage travellers to return to Evolution and spread the word, each bed came with a 20% off QR voucher.