The brand held a grand opening of its retail store in the Parkson Mall, launching seven Eau de Parfum products, with Dok Cham Pa and Sok Dee being the premium range products.
Chairman of HSMM Fragrance, Mr Soukthavy Chowdhury, expressed his delight over the market performance of his products after he decided to enter the competitive perfume market, which is already dominated by many foreign brand-name products.

“When the “Made in Laos” brand launched, it had its own challenges because we didn’t know what kind of response we would get from the market. However, I am very happy to say that the response has been very good,” he said.
“We are achieving good brand awareness and the market has been very supportive to the brand.”
The Chairman made the comments during the Outstanding Entrepreneurs “Made in Laos” Award 2021 ceremony held at the National Convention Hall on Friday March 18, 2022.
The impressive market response to the fragrance brand took the spotlight at the award presentation ceremony, with Mr Soukthavy having received an ‘Outstanding Entrepreneurs Award’ given by Minister to the Prime Minister’s Office Alounxay Sounnalath, for his efforts with HSMM FRAGRANCE and the fragrance sector in Laos.
Visiting HSMM FRAGRANCE’s booth at the event, Deputy Prime Minister in charge of economic affairs Dr Sonexay Siphandone said he was very positive and appreciative of the brand.
At the same event, HSMM FRAGRANCE launched two new products, Lady of Lao and Black Intense, in the presence of Minister Alounxay and the Ambassador of India to Laos, Mr Dinkar Ashtana, and other dignitaries.

The launch of the two products was received with a great deal of excitement and everyone present was delighted to see a fragrance product dedicated to all women in Laos.
The perfumes are available at the HSMM FRAGRANCE store in Parkson Mall on Nongchan Road.
To meet the growing needs of clients and to gain more customers, the brand will very soon will be opening its own stores at Wattay International Airport Duty Free and Luang Prabang Airport Duty Free.
“We are very excited for the future of fragrance in Laos and it is the brand’s aim to promote “Made in Laos” products globally,” Mr Soukthavy said.
Foreign customers are also interested in made-in-Laos perfume, including those in Dubai and Kuwait, Mr Soukthavy told reporters.
The chairman expressed heartfelt thanks to the government and people of Laos for the support extended to his products and businesses.   
Later on in the event, Mr Soukthavy signed a Memorandum of Understanding between the HSMM GROUP of Companies and the Young Entrepreneurs Association of Laos on Agriculture Cultivation in the Lao PDR.

According to