In Cambodia, growing affluence among Cambodia’s young population is spurring demand for the imported liquor, said festival organisers Long After Dark. “Japan is home to some of the best whiskey distilleries in the world. The quality and breadth of food and beverage products coming out of Japan mean that these products are increasingly popular here in Cambodia.”

The Japanese whiskey market alone is expected to reach $1.1 billion globally by 2025 according to market analysts Grand View Research, who also reports that the Asia Pacific continues to lead the market for Japanese whiskey.

According to