The launch of the brand took place on January 16 at Parkson Shopping Center in Vientiane with the participation of Deputy Minister of Information, Culture and Tourism Savankhone Razmountry, Deputy Minister of Health, Dr. Phouthone Muongpak , Deputy Minister of Science and Technology Souri-oudong Soundala, Deputy Minister of Finance Bounleua Sinxayvolavong and representatives from relevant departments.

“We have fulfilled our dream of launching our own perfume brand,” said HSMM Fragrance Lao President, Soukthavy Chowdhury at the launch. The perfume brand mainly focuses on products using Agarwood essential oil, which has a deep cultural and religious significance, in addition to the fragrance of Champa flower, the National Flower of Laos.

HSMM Fragrance was established in 2014 and has a fragrance factory in Vientiane, currently branded products are exported to the UAE, China, Korea and some Middle East Gulf countries.

In addition, the company also plans to expand its perfume stores to Luang Prabang, Pakse, Savannakhet and in Laos duty free shops so that Laotian and foreign customers can easily purchase the products that were made in Laos, according to the leader of HSMM Fragrance.

According to