As part of Heinz’s 150thbirthday celebrations, 150 bottles of “Ed Sheeran X Heinz Tomato Ketchup, Tattoo Edition” were on display last night for the first time at Christie’s. The auction house hosted the event to raise money for Ed’s nominated charity, East Anglia’s Children’s Hospices (EACH) and Heinz’s nominated charity; Rise Against Hunger.
The event saw £3,650 raised in total through the auction of three of the limited edition bottles, each of which is hand signed by the man himself and comes in a Collector’s Edition speaker box. The money raised will now be added to other charity donations made through a global free prize draw, where fans across the world can enter to be in with a chance to get their very own Ed Sheeran X Heinz Tomato Ketchup, Tattoo Edition.
The charity auction event comes following the launch of Ed’s very own Heinz Tomato Edchup and a TV ad that Ed wrote and starred in, celebrating his love for his favourite sauce.
According to bmmagazine.co.uk