On the jubilant occasion of the upcoming Lunar New Year 2020, Coca-Cola Beverages Vietnam Ltd. has organized a record-setting event for “The longest New Year banquet table”. This is not only a meaningful activity to bring people closer together, but also a chance to let everyone celebrate a remarkable Tet holiday. As a result, Coca-Cola has successfully delivered these significant messages throughout the event.
The event honourably welcomed the presence of Record Association Leadership, including Doctor of Law, Director of Vietnam Intellectual Property Institute, Vice Chairman of Central of Vietnam Record Association Mr. Nguyen Van Vien; Chairman of Vietnam Marketing Association, Member of Vietnam Record Setting Council Mr. Tran Hoang; Deputy Secretary-General of Vietnam Record Association, Head of Content of Vietnam Record Association Ms. Nguyen Thi Quynh Ngoc; Head of International Relations of Vietnam Record Association Ms. Nguyen Thi Tuong Van.
Meanwhile, the presence of Coca-Cola’s board of directors included Mr. Peeyush Sharma – vice president of Coca-Cola Vietnam; Mr. Tran Ngoc Hoa – President of Coca-Cola Vietnam supply chain; Mr. Rajesh Jayaram – Coca-Cola Vietnam’s Chief Financial Officer; Ms. Le Tu Cam Ly – Coca-Cola’s PR Officer, Communications Director, and Sustainable Development Officer in Indochina.
At the event, Coca-Cola’s registered documents was directly come under scrutiny before making a record. After an overall assessment, Vietnam Records Association (VietKings) has officially set record for “The longest New Year banquet table in Vietnam” to Coca-Cola.
The message of building a strong connection and sharing with one another is what Coca-Cola wanted to deliver throughout the event. Coca-Cola has brought out a meaningful activity with a view to creating remarkable memories among families and friends, thus increasing the value of Vietnamese traditional Tet holiday. In addition, Coca-Cola also strengthened the message by encouraging everyone to spread their love into community.
According to kyluc.vn