Each year, over 100,000 children in Asia are born with cleft conditions, birth defects that turn the simple act of eating into a challenging exercise.
“The Cleft Collection allows you and I to experience the struggles children with cleft lip and palate face at every meal.” said Vincent Yeow, Chairman and Founder of Smile Asia. He added, “We hope that with this initiative, we will be able to get more people to support the cause of helping children across Asia living with these conditions.”
“This simple idea puts people in the shoes of children with cleft conditions and lets them experience how a basic activity of daily living can create frustration and despair,” explained Alejandro Canciobello, Creative Director at McCann Health Singapore.
According to WORLD RECORDS UNION (Worldkings.org)