Head-up display (HUD) devices allow drivers to see directions and other critical navigation information right in front of their eyes.

HUDs have already made their way into the automotive industry, but mostly as a premium built-in option only a few can afford. Not to mention, these HUDs are programmed to display a very limited set of information preset by the vehicle manufacturer. And because of that, chances are — you will still be using your smartphone for navigation, especially if you prefer driving with Waze or Google Maps. But when you use your smartphone as a navigation device — wherever you mount it, it will either block your view or make you look away from the road to check directions.



Besides, you don’t limit using your smartphone in the car to navigation only, do you? At the same time, you must be well aware that using a smartphone behind the wheel is dangerous. Not only does it take our eyes off the road, but also reduces our visual scan, and increases cognitive load. Smartphone distraction behind the wheel is reported to have taken more lives than alcohol.



Holding a phone while driving has been banned in a number of the US states, but the National Safety Council still reports that cell phone use while driving leads to 1.6 million crashes each year.



A display 20 times brighter than a smartphone screen gives an excellent full-color projection even on a sunny day — on a completely transparent lens. The display brightens and dims automatically, and the projection quality does not depend on how bright your smartphone screen is.

According to kickstarter