Customers place their foot on the ZOZOMAT and use their smartphone camera to scan their feet in 3D using the app (*1). The scan has an audio user interface that gently guides the user through the scanning process. The ZOZOMAT generates a 3D model of the user’s foot with millimeter accuracy using numerous printed fiducial markers. Once the scan is complete, an interactive 3D model of the foot is produced along with many detailed measurements including foot length, width, and girth. This technology has been developed completely in-house (the ZOZO group) and rivals the performance and accuracy of dedicated 3D laser scanners.
Also, the ZOZOMAT is printable and can be mass produced at extremely low cost. In the future, the ZOZOMAT can be either printed at home or integrated into public spaces and newspaper advertisements, which will allow ZOZO to quickly reach as many customers as possible.
Buying shoes online has always been challenging as customers want to try on shoes before they buy for a fear of choosing the wrong size. Sizing is different for each person, and having a shoe that is too large, small, wide, tall, or narrow, can be frustrating and uncomfortable. ZOZO aims to use ZOZOMAT scans to assist customers in choosing their best fit without trying anything on and to make buying shoes online easier and more enjoyable. ZOZO is extending its collaboration with brands on ZOZOTOWN to expand the company’s “MSP” (Multi Size Platform business (*2)) to footwear. To this effect, ZOZO aims to further grow the sales of its current footwear business of 36.1 billion JPY (*3) by providing customers an amazing online shoe-shopping experience.
ZOZO is also reaching out to companies who are interested in joining its journey and is calling on partners “that can help build an enjoyable shoe-shopping experience of the future together”.
According to corp.zozo.com