“We tried to marry the in-game elements of Monster Strike to the movie,” says Lee. “You would see people playing Monster Strike in and around the cinemas, waiting for the movie to start.”
This is due to the addition of new in-game events that were only available in cinemas – a move which, given the culture of social play that exists around Monster Strike, proved a big draw.
Lee also notes that the official Monster Strike event, XFLAG Park, took place in the same venue as Tokyo Game Show in 2016 – the enormous Makuhari Messe – and filled up six of the eight halls used by the expo.
According to pocketgamer
